Accor, Asia Pacific Head Office

Project: Accor Hotels, Asia Pacific Head Office
Location: Sydney CBD, NSW
Sector: Commercial Workplace
Size: 1629sqm
Construction Partner: Novo Real Estate & Vantagespace

/ a ‘heartist’ approach for this global hotelier /

Embodying the essence of the brand, the design creates a space for the heart of Accor Asia Pacific to be celebrated. The project goes beyond traditional design boundaries, captivating the space in a holistic and immersive manner, whilst creating an atmosphere filled with anticipation and excitement. The dynamic interplay of curves, angles, and patterns infuses the environment with rhythm and vitality.

The brief was to craft a space that emulates the luxurious and welcoming ambience of a hotel lobby. The journey begins with “the heart starter,” a captivating experience that builds excitement as visitors ascend in the lifts to the 23rd floor. The rhythm of the pulsating heart sets the tone, gradually increasing and decreasing as the environment evolves.

Breakout and town hall spaces are the first set of little pulses, providing smaller spaces for collaboration and relaxation. These gradually lead to larger meeting rooms, quiet areas, collaborative workspaces, and balconies, creating a crescendo effect. Finally, the workspace serves as the centrepiece, representing the biggest pulse of energy and productivity. The boardroom, with its premium views of Sydney Harbour Bridge, offers an exclusive experience.

With meticulous attention to detail and dynamic translation of the core values of the brand, the Accor Asia Pacific project demonstrates an innovative and transformative approach to interior design.