Elton Chong
Location Penrith, NSW
Sector Hospitality
Size 120sqm
Construction Mobius PM
A cult icon comes to life.
Alkimi teamed up with branding agency Soft Launch to bring a bold and irreverent concept to life in Penrith. Paying homage to arcade culture and the legendary Kung Fu movie star Elton Chong, this bar fitout is unapologetically unique – immersive, layered, and proudly local.
BUILT FOR CHAOS
Custom metalwork and bar joinery are layered with velvet curtains, graffiti, Mad magazine paste-ups, and branding, creating curated visual disorder.
LOCALLY OWNED
Designed to evolve, the space invites locals to leave their mark through stickers, tagging, and graffiti – making it a living canvas.
FROM SCREEN TO SPACE
Feature AV plays Elton Chong films while environmental signage and vintage pieces celebrate the muse behind the name.